The content creators workshop was created out of us identifying a need for a certain skill set in south africa, where we have an incredible amount of talent but who lack the resources or expertise to create high quality content. Our intent was to showcase the talent and culture of our country and to gather these individuals in a space where they could share, learn and grow as creators.
We partnered with MSI, Cannon and Plantronics to create and educational space where we could help grow the online content creation industry in South Africa – imparting valuable knowledge and expertise to passionate and driven individuals.
Participants entered online with submissions of mock up videos that we then selected 10 winners from – granting them a free workshop where they would have access to relevant resources and training.
We took 10 participants and provided them with all the equipment and training they would need to successfully produce 2 technology focused review videos on products provided by the sponsored brands.
The workshop ran over 2 days and consisted of classroom education, brainstorming and guidance sessions as well as focused hands on technical training with professionals. We provided foundational knowledge of the entire production process – from researching and scripting, all the way to shooting and editing. There were also hands on editing seminars where we educated participants on professional editing techniques.
It was a brilliant success – everyone learned an incredible amount and walked away with valuable experience. This is the sort of thing we wanted to see more of in this country – collaboration and investment in our own people so we can grow our presence online, so our goal is to bring this experience to as many people as we can.